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Adobe has long excelled at comically portraying the disastrous consequences of not managing one's marketing properly. But in its latest spot, it literally becomes a matter of life and death.
The commercial, by Goodby Silverstein & Partners, features a couple of buddies out hiking together, when one of them is suddenly bitten by a snake. Luckily, they have their mobile phones with them, and seem to be getting a good signal. But it all goes downhill from there.
Check out the spot here:
The brand's earlier comic spots for its Adobe Marketing Cloud services encouraged marketers to look at the data—to know their audiences and understand the performance of their marketing efforts.
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