Skyy ads suggest having sex with the bottle

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Would you make love to a bottle of Skyy vodka? Who wouldn't?! Skyy has shaken its critics and caused a stir (wordplay!) with its new campaign showing a woman in sexy (I mean, sexyy) red heels and tights wrapping her legs around a Skyy bottle. In USA Today, one detractor coins the term "porn-a-hol" to describe the image. (Can alcohol and porn be combined? Note to self: Investigate further.) Says another critic: "It's just jamming a bottle in a woman's crotch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in