Ski-resort marketers barely scrape the surface | Adweek Ski-resort marketers barely scrape the surface | Adweek
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Ski-resort marketers barely scrape the surface

AmexlogoWhile Boing Boing is busy dreaming up corporate sponsors for Tube stops, let’s ponder another such question: what marketers might do if given free rein over a ski resort. To a certain extent, unfortunately, it’s already happened; during our first trip ever to Stratton in Vermont this weekend, we came across a liftinitially brokencalled American Express, sponsored by the credit-card company. And marketers such as SoBe and Mountain Dew have a thing for the terrain parks at Okemo. But why stop there? Surely Gillette could sponsor a quad lift and rename it the Quattro, or Red Bull could affix its name to a double black diamond. Snow-making sponsored by Sno-Cones? The possibilities are endless.

—Posted by Catharine P. Taylor

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