Six Flags’ Mr. Six to get deep-sixed

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Mr. Six memorabilia flies off the shelves. The look-alike contests draw hundreds. He has his own roller coaster, Mr. Six’s Pandemonium. All in all, Mr. Six has been a huge, if annoying, success. Despite this, Dan Snyder, who took control of Six Flags amusement parks along with two partners yesterday, plans to force the old spokesgeezer into retirement, the New York Post reports. Apparently, Snyder and his team want to shift the primary marketing focus from thrill-seeking teenagers to mothers with young children.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in