Six Flags’ Mr. Six to get deep-sixed | Adweek Six Flags’ Mr. Six to get deep-sixed | Adweek
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Six Flags’ Mr. Six to get deep-sixed

Mrsix_2Mr. Six memorabilia flies off the shelves. The look-alike contests draw hundreds. He has his own roller coaster, Mr. Six’s Pandemonium. All in all, Mr. Six has been a huge, if annoying, success. Despite this, Dan Snyder, who took control of Six Flags amusement parks along with two partners yesterday, plans to force the old spokesgeezer into retirement, the New York Post reports. Apparently, Snyder and his team want to shift the primary marketing focus from thrill-seeking teenagers to mothers with young children. Mr. Six did like to party, but the party’s over.

—Posted by Tim Nudd

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