'Simpsons' gets crazy cool with crosswords

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

On Sunday, in the sixth episode of its 20th (!) season, The Simpsons went crossword crazy in a cross-promotion with The New York Times and the Hartford Courant. The episode featured the voices of renowned crossword creators Merl Reagle (whose puzzles appear in the Courant and elsewhere) and Will Shortz, puzzle master of the Times. The crossword in Sunday's Times featured a special message "crucial to the episode" (though the episode was not crucial for completing the crossword), and the Courant published a Reagle crossword on Sunday called "Simply Simpsons," in which every question was Simpsons-themed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in