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Did you ever get the nagging feeling that Spuds McKenzie was grossly, almost criminally underpaid? Or that Jonah the E*Trade chimp got the shaft? The animal kingdom gives a lot to advertising, and gets little in return. In the most recent Super Bowl alone, we had the CareerBuilder chimps, the Clydesdales, a streaking sheep, a grizzly bear—it was a damned zoo. And what thanks do these creatures get? A few nuts. Some wet food, maybe.
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