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New York Daily News radio columnist David Hinkley got us thinking about the dreck that passes for radio advertising these days, particularly the screaming pitchmen who sell everything from cars to mattresses to “diet creams.” A quote from Mark Mason, program director at New York all-news station 1010 WINS, sums up the problem: “I’m always amazed that some companies spend so much money on airtime and so little on creative.” Obviously, there are exceptions. Hinkley points to the New York Lottery’s “If
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