Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sharpie has launched a promotion that tries to position the marker as a tool of artistic creativity. I recently used one to write "For Pickup" on a big cardboard box to return a supposedly ergonomic chair that gave me a backache. The ink smudged and was really stinky. (After former pitchman David Beckham inhaled some of that stuff, his career was never quite the same.) Now, Sharpie is encouraging people to ruin their sneakers and other items by doodling on them and sending the results to its "Sharpie Uncapped" gallery.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in