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"Shaquille O'Neal and Ben Stein handcuffed together in a commercial!" That was probably all it took for Digitas to sell through its potentially amusing new ad to Comcast execs. But the result feels oddly forced and flat. "Shaq 'n' Stein" exude little of their usual charm (the latter's about 120 years old, so maybe he's losing some steam) as they don manacles to illustrate that Comcast offers both quality and value. Shaq's somnambulistic reading of the tired quip "I love you, Ben" underscores the tedium.
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