Sex and the wrong city | Adweek Sex and the wrong city | Adweek
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Sex and the wrong city

Sarahjessica_1Sarah Jessica Parker, the indomitable pixie of Gap ads and more, can do no wrong here in America, but she’s ruffling feathers in Tel Aviv, showing too much skin in a billboard for Unilever Lux shower gel, at least according to the Orthodox community.

Parker was pictured wearing a spaghetti-strapped, sequined dress that fell well above the knee. Sounds pretty demure to AdFreak, but then again, we’re used to Calvin Klein boards like this one above Houston Street. But after an unidentified rabbi threatened Unilever with a boycott if it weren’t removed, Unilever did some fast and furious retouching of the board, reports the Jerusalem daily Haaretz.

The posters were removed and resurfaced with Parker in the same sequined dress, this time with long sleeves, a covered back and a longer hemline. The daily reports that a Unilever rep explained it as a wardrobe change for the season: “We dressed Sarah Jessica Parker for the winter.”

Couldn’t they come up with something more plausible? We’re sure Carrie Bradshaw would have been shocked and appalled by Parker’s outfit, too—maybe even more than the rabbi.

—Posted by Eleftheria Parpis

Photo: Junko Kimura

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