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The Season's 15 Hottest Toys: Watch the TV Ads Toys'R'Us picks them, you stampede for them

Let's Rock Elmo9


Banking on many previous Elmo successes, the Sesame Street Let's Rock Elmo comes with a microphone, tambourine and drum set. The monster of rock takes it to the street with six unobjectionable rock songs and the ability to recognize which instrument is in his hand. Play with a cool online version of him at redfurryrocker.com.

Nerf Votex Vigilon Disc Blaster10


Nerf Darts are so last year. The latest Vortex guns now shoot long-range discs. Check their rockin' new spot, clearly aimed at teens and probably also at all those college students buying up Nerf guns to play Humans vs. Zombies (HvZ). After all, it's Nerf or nothing. So, break out the foam katanas and the Parkour, and log in to Nerf Nation, because this changes everything. Tactical rail accessories sold separately.

Figit Friends11


Pop-tastic, these colorful little robots are like hairless Furbies. They dance and respond to voice commands with a simplistic AI. Their tagline is "Powered by friendship," but I assure you that five AA batteries are required.

Skylanders Spyro's Adventure Start Pack for Wii12


Frozen in our world but alive in theirs, kids stick these figurines on the "Portal of Power" and then control their characters in the video game. The figures actually save the games, so you better not lose any. And of course, each one has unique powers, so you have to collect them all. Then, collect the trading cards. A great reboot of the Spyro franchise, this game might even be what your big kid needs.

Lalaloopsy Silly Hair Doll13


Lalaloopsy is a popular, adorable, surprisingly unslutty doll franchise. Their latest line is the silly-hair dolls, whose curls can be twisted and pulled into any number of styles. There are also matching pets! What the ad's jingle lacks in originality it makes up for in annoying catchiness. Lalaloopsy also has a blinged-out YouTube channel and website full of original cartoon content, games and yes, an adorable rag-doll-come-to-life origin story.

Lego Ninjago Lightning Dragon Battle14


Lego, the king of costly blocks and the master of must-have limited editions, is back on the list with its Lightning Dragon Battle set. It's been pimping the Ninjago line with long 3-D animated cartoons starring its fabulous mini-figs. The dragons in particular protect the magical elemental weapons the Ninjas seek. There are four elements, four spinjitzu ninjas, four dragons, and four chances to buy. It's some of the most engaging advertising for a toy this season, and of course, it sells all the sets. It also demonstrates a great idea: If you don't have a show to pimp your toys, just make one.

Monster High Fearleading Three Pack15




Monster High, the popular Mattel-created online cartoon show, was also a big Halloween hit this year. Monstrous, cute and only vaguely slutty, the ladies of Monster High have bumped the Bratz off the top-toy list, probably thanks to a much better cartoon (though the Bratz cartoon has a bigger platform), and well—a concept. And maybe, just maybe, a little help from Gaga bringing back monsters. Check the jingle's Gaga edge, as the dolls march forward in their heels and sing, "Chains, fur, creature couture/What a fantastic sight!" Plus, there's the Gaga-like tagline, "Be yourself. Be unique. Be a monster." Thing is, these little monsters weren't born that way. They were brought to life by Mattel's engineers. Though Monster High is just starting its third "season" of webisodes, there's a live-action movie in the works, a game, and oh so much more planned. It's frankly an impressive feat of reverse advertising engineering. Of course, Mattel does know a thing or two about turning dolls into a phenomenon.

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Topics: Toys, Toys R Us, Retail
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