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Since Agency.com's Skittles project got rapped for paying homage to Modernista's un-site, it's time to go after Izea. The company, which also brokers sponsored blog posts, has a program for Sears using the same approach. Bustedmoms.com is not really a site but rather a gaudy frame around a Sears Facebook page. There, down-on-their-luck moms are invited to tell tales of woe in hopes of getting a $2,500 "mommy makeover." My guess is that as this approach becomes more popular, people will stop crying "ripoff" each time it's done.
—Posted by Brian Morrissey
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