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The Church of Scientology needs a new face. After months of couch-hopping and maniacal laughter, Tom Cruise has managed to talk his religion of choice into the spotlight—but not one founding father L. Ron Hubbard might have coveted. According to the first part in a four-part series on Scientology by Salon, Hubbard caught on quickly to the marketing power of celebrity. Recruit a star on the rise, and the star might attribute his or her success to the church.
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