Schizophrenic man on the loose in U.K. PSA | Adweek Schizophrenic man on the loose in U.K. PSA | Adweek
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Schizophrenic man on the loose in U.K. PSA

The most shocking thing about this U.K. PSA from Time2Change is its tabloid-style title: "Schizophrenic Man Terrifies Kids at Party." He does so by telling stories and wielding balloon animals. The point, of course, is that we shouldn't prejudge his behavior. I must admit that I did just that. I was actually let down, though not exactly surprised, when he didn't freak out—and I knew the general theme of the spot going in! I also found myself thinking that those kids look awfully small and vulnerable alone in the room with that guy. These impressions (and they can't be mine exclusively) underscore the need for continued thoughtful and humane initiatives to chase away such ignorance for good.

—Posted by David Gianatasio

See also:
U.K. PSAs dramatize the isolation of autism

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