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Say Sorry for Dressing Up Your Cat at the Holidays, With Temptations Cat Treats Overdecorated felines star in comic ads

There aren't too many ways to mitigate the confusion, embarrassment and despair your cat may feel upon being dressed up in festive costumes, photographed and paraded about on human social networks this holiday. But cat treats should do the trick.

Temptations, the Mars brand of cat treats, acknowledges that your feline doesn't share your elation at being dressed up, and suggests you apologize promptly for doing so. A new campaign from adam&eveDDB urges cat owners to #SaySorry with treats, and plenty of them. Check out the anthem video below, which is set to the song "Sorry Seems to Be the Hardest Word."



"Pet owners spend more than $5 billion on their pets during the holidays," says Arren Beach, Temptations brand manager. "And they might even choose to dress them in their holiday best—even if their furry friend isn't crazy about the choice of wardrobe. The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats."

Print work and credits below.



CREDITS

—TV Credits

Client: Mars
Brand: Temptations
Vice President, Marketing, Mars Petcare U.S.: Craig Neely
Brand Managers, Mars Petcare U.S.: Melodie Bolin, Arren Beach

Project: "Say Sorry for the Holidays"

Agency: adam&eveDDB, London
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Rory Hall
Art Director: Steph Ellis
Agency Producer: Catherine Cullen
Planning Partner: Jess Lovell
Senior Planner: Enni-Kukka Tuomala
Managing Partner: Fiona McArthur
Business Director: Amelia Blashill
Account Director: Jaimee Kerr
Account Manager: Jo Lorimer

ATL Media Buying, Planning Agency: Mediacom
BTL Media Buying Agency: Starcom

Production Company: Rattling Stick
Producer: Kelly Spacey
Director: Austen Humphries
Directors of Photography: Austen Humphries, Jim Jolliffe
Editing Company: Speade
Editor: Gareth McEwen
Postproduction: The Mill
Post Producer: Carl Phillips
Colorist: Mick Vincent
Flame Artist: James Pratt
Audio Postproduction: Factory
Sound Engineer: Phil Bolland
Soundtrack, Composer: "Sorry Seems to Be the Hardest Word" written by Elton John and Bernie Taupin, recorded by Elton John
Music Consultant: Thomas Wright @ Soundlounge

—Print Credits

Client: Mars
Brand: Temptations
Vice President, Marketing, Mars Petcare U.S.: Craig Neely
Brand Managers, Mars Petcare U.S.: Melodie Bolin, Arren Beach

Project: "Say Sorry for the Holidays"

Agency: adam&eveDDB, London
Chief Creative Officer Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Director: Richard Brim
Creative Team: Steph Ellis, Rory Hall
Agency Producer: Amanda Davies

Planning Partner: Jessica Lovell
Senior Planner: Enni-Kukka Tuomala
Managing Partner: Fiona McArthur
Business Director: Amelia Blashill
Account Director: Jaimee Kerr
Account Manager: Jo Lorimer

Designers: Alex Fairman, Luke Ridgeway

Media Planner, Agency: Mediacom

Photographer: Tim Flach @ Peter Bailey
Set Designer: Jessica Dance

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