Samsung taking liberties with Welsh sheep

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Hey, Wales got the Internet! About time. And they're already responsible for an Internet Sensation involving the only thing I've ever associated with Wales: sheep. Specifically, Welsh national sheep-herding champion Gerry Lewis was recruited to help a group of filmmakers with a video in which sheep in LED vests are "herded into astonishing shapes on a mountainside." The shapes include a giant sheep, a game of Pong, and the Mona Lisa. The video was made in celebration of, and using, Samsung's various LED products, which are also available in Wales now.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in