Rosetta Stone Says Learning a Language Is Good for You, and Great for the World

Newly aspirational message

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

With millennials eager to travel abroad and a wealth of language-learning options available, Rosetta Stone doesn't want to get lost in translation. So the company teamed with Energy BBDO and content platform Vice.com for a campaign that positions Rosetta's offerings as a way for young adults to connect, share experiences and broaden their understanding.

Rosetta's iconic yellow product boxes, airport kiosks and direct-response plays of the past are nowhere in sight. Instead, we're served aspirational branding work tagged "Create a smaller world."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in