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Saatchi & Saatchi Paris celebrates the silver anniversary of Reporters Without Borders with these three print ads. The group talks tough with the headline, "Only a free press can hurt them. Support our fight," and mangled-face pics of nasty world leaders Kim Jong Il, Mohamar Kadafi and Mahmoud Ahmadinejad. In Kim's case, his appearance is an improvement. This is a great organization, but as members of the media, is it really our job to "fight" with or "hurt" the subjects we cover? Geico's caveman looks like he could take a punch, though I might stand a chance leg-wrestling the gecko, since he has such spindly limbs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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