Rogue leaders messed up by free-press ads | Adweek
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Rogue leaders messed up by free-press ads

Reporters-without-borders

Saatchi & Saatchi Paris celebrates the silver anniversary of Reporters Without Borders with these three print ads. The group talks tough with the headline, "Only a free press can hurt them. Support our fight," and mangled-face pics of nasty world leaders Kim Jong Il, Mohamar Kadafi and Mahmoud Ahmadinejad. In Kim's case, his appearance is an improvement. This is a great organization, but as members of the media, is it really our job to "fight" with or "hurt" the subjects we cover? Geico's caveman looks like he could take a punch, though I might stand a chance leg-wrestling the gecko, since he has such spindly limbs. Today, most freedom-of-the-press discussions center on the Gizmodo-iPhone dustup. And while Steve Jobs doesn't rank with the megalomaniacs vilified in this campaign, that raid on a journalist's home might, to some, position Apple's CEO as a poster boy for Big Brother.

—Posted by David Gianatasio

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