Robot kid defuses ungushing Fruit Gushers


In what is surely the single greatest robot-themed squirting-candy ad ever produced, Saatchi & Saatchi in New York sends forth a cap-wearing, metal-claw-tongued automaton to "defuse" a malfunctioning, non-gushing Fruit Gusher left sitting on a park bench. The bot looks like a cross between a typical class nerd and the uber-evil Davros from Dr. Who: goofy and scary at the same time. The earnest/tongue-in-cheek acting by the bomb-squad types is spot on, and the mother's mock-relieved reaction ("Oh, thank you, robot-child") is especially well delivered. Even knowing that the robo-kid will one day turn on his masters and kill us all can't stop me from gushing over this spot. Via Ads of the World.

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