Rob Zombie, who directed the rebooted Halloween and Halloween II movies in recent years, brings more of a Texas Chainsaw Massacre vibe to this new Woolite commercial from Euro RSCG, advising you not to torture you clothes with other detergents. Mr. Zombie, as he is referred to, of course, in the New York Times story, says the spot isn't scary at all—it's "more like a Tim Burton" film than something truly horrifying. The main character, he says, "is like Uncle Fester" from The Addams Family, and not "like some child killer out in the woods." Maybe, but the client still needed some convincing. When we saw the first storyboard we almost flipped from our chairs," says Reckitt Benckiser's Jiri Kulik. "Eventually, with testing, we got more and more comfortable with it."