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Quark gives logo redesign another try

Quark2Quark isn’t having much luck with its logo redesign. A few months ago, the desktop publishing company ditched its longtime flower image in favor of a simple Q-looking circle—only to be told that exact shape was already being used by a group called the Scottish Arts Council. Quark went back to the drawing board, and has now unveiled a new circular logo with two-tone green and a white letter Q. How is the design community responding to this one? By complaining that it’s too reminiscent of the Sony Ericsson logo. Maybe Quark should just go back to the original. Or here’s an idea, from a commenter on the Advertising/Design Goodness blog: “Yucky. They should have instead spent the money on improving Quark, not redesigning a logo.”

—Posted by Tim Nudd

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