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Alex Bogusky began using Twitter again last night after almost two months away. He spoke with Adweek's Brian Morrissey about his return.
Q. When you stopped using Twitter in March, you said it just wasn't for you. What changed?
A. Well, the thing that made it very difficult for me was that I'm a communicator at heart but Twitter opened up too much surface area for me to communicate on. I couldn't keep up, and it pulled time from other pursuits.
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