Protecting the 'Lesbian' brand at all costs | Adweek
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Protecting the 'Lesbian' brand at all costs

Sappho What do you do when your brand name is taken over by another entity? Go to court, naturally. And, according to a wire-service story, that’s just what three residents of the Greek island of Lesbos have done. Noting that the inhabitants of Lesbos have long been referred to as Lesbians, the suit demands that the Homosexual and Lesbian Community of Greece remove “Lesbian” from its title. Blame it all on the ancient poetess Sappho (shown here), a native of Lesbos whose writings (notes the story) “contain passionate references to love for other women.”

—Posted by Mark Dolliver

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