Product benefits that make you go hmmm | Adweek Product benefits that make you go hmmm | Adweek
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Product benefits that make you go hmmm

Gumchewingbowels_1According to a new study: “Seventeen of 34 patients who chewed gum beginning a few hours after [intestinal] surgery passed gas several hours sooner than the half who did not chew, and they had their first bowel movements an average of 63 hours after surgery, compared with 89 hours for non-chewers.” Who will explain this in a tasteful 30 seconds?

—Posted by Tim Nudd

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