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Nicolas Vuignier, a professional skier from Switzerland, went skiing down a mountain while swinging an iPhone 6 above his head like a snow cowboy. Now he has over 3 million views on a video he uploaded last week.
Amazingly, no iPhones were harmed in the filming of this experiment, which yielded an insanely awesome 360° effect. Plus, it sells the video clarity and image-stabilization feature of the iPhone 6 better than anything Apple has come out with in a while.
Consumers increasingly create content that sells products as well as, if not better than, their own brand marketing teams.
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