Prada film almost exactly what you'd expect | Adweek Prada film almost exactly what you'd expect | Adweek
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Prada film almost exactly what you'd expect

Prada

[Video is NSFW due to brief nudity.] The fashion world has long sucked all life out of the human form, and so it goes in James Lima's artsy clip for Love magazine and Prada. Though visually intriguing (it was shot using an ultra-high-res digital technique), "The Love Thing" crams almost every industry cliché into its dance-floor-beat-driven 52-second running time (followed by a minute and a half of credits). Too-skinny models, retro/sci-fi imagery, come-hither stares and soft-core strutting abound. It's all there. What's love got to do with it? This is a landscape devoid of passion, a vapid realm where the line between living flesh and CG blurs like lipstick smeared across a video screen.

—Posted by David Gianatasio

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