PR Firm's Teddy-Bear Drop in Belarus Leads to Arrests

Studio Total calls country's leader a 'clown'

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Studio Total, the Swedish PR agency whose art-for-hotel-room idea we wrote about recently, has caused something of a political crisis in Belarus after it pulled off a renegade pro-democracy stunt by flying into Minsk and sending teddy bears holding free-speech signs floating down in parachutes.

     The mission—for which Studio Total flew its own plane, illegally, into Belarus airspace—was born out of personal outrage on the part of agency executives. They had learned about human-rights abuses and limits on free speech in the former Soviet republic, and decided they could use their attention-getting PR tactics to draw attention to the problems there.

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