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When Go Daddy hired ad agency Deutsch in June, it claimed it wanted to move beyond the kind of sleazy "Go Daddy Girls" dreck it had been producing in-house for years, notably for Super Bowls. Well, below is the company's first Deutsch ad, and it opens with … a girl in a skin-tight outfit, parading behind glass like a zoo animal, her bottom being sniffed by a large rodent. Way to reinvent yourself, Go Daddy! To the domain-name company's credit, the creature is an otter—not, as one would have supposed, a beaver.
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