Polar bears more screwed than you thought | Adweek
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Polar bears more screwed than you thought

Bear

The U.K. is on a roll with its climate-change PSAs. First, there were the dogs drowning in rising seas. Now, we get this gruesome spot from Mother (posted below) for PlaneStupid.com, in which polar bears fall from the sky to splattery deaths—to make some point about airplane emissions. "An average European flight produces over 400kg of greenhouse gases for every passenger … that's the weight of an adult polar bear," the spot says. There's plenty to find objectionable here—the nonsensical connection between that stat and the rain of bears, as well as the general airplane-skyscraper-death theme, complete with a pretty blatant 9/11 Falling Man reference, which will evoke extremely negative emotions for some. Why do environmental groups shoot themselves in the foot like this? Via Animal.

—Posted by Tim Nudd

Previously on AdFreak:
'Dead pets' climate-change ad feels the heat

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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