Please don't ask your Dutch nurse for sex

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Dutch nurses' union NU'91 is making it clear, once and for all, that sexual services are not part of standard medical care. They shouldn't have to, but such is life. As we speak, they're preparing a national ad campaign called "I Draw The Line Here," which you can see above in its native Dutch. The catalyst was a complaint the union received from a 24-year-old nurse whose patient demanded "sexual services (from her) as part of his care at home."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in