Pizza Hut Stuffs Crust With a Dozen Mini Cheeseburgers | Adweek Pizza Hut Stuffs Crust With a Dozen Mini Cheeseburgers | Adweek
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Pizza Hut Stuffs Crust With a Dozen Mini Cheeseburgers Americans clamor for advanced crust technology

Behold the caloric abomination that is the Cheeseburger Crown Crust pizza. This hybrid product—half cheeseburger, half pizza—is new to Pizza Hut Middle East and has become the most blogged-about disgusting food item of the week. I hit this at around 400 views, and by the time it hit 400,000, they'd hidden the second spot, which shows the equally appalling chicken-sandwich pizza. Who knows why this fractal sensation of a pizza is suddenly getting press. It's not the first time Pizza Hut has tossed random crap on the sides of a pizza for its Crown Crust line overseas. Check out these other Crown Crusts: fried chicken sticks with mozzarella from China; sausage pops from the Philippines; and the special Golden Fortune Cheesy Crown from Malaysia (as an added bonus, this one helps you get along with your mother-in-law in the new year). I suspect it's the cheeseburger part that makes the new pie unique. Combining two of the greatest American junk foods into one gastric nightmare is a feat not seen since KFC asked us to double down. So of course, many Americans are now pleading with Pizza Hut to introduce the Cheeseburger Crown Crust over here. That's the true power of the global marketplace.

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