Pill bottles: the height of cool

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Target, the store that brings you design-heavy products from tea pots to hand soap, has gone one step further, redesigning the classic cylindrical prescription pill bottle, in part by turning it upside down. (The photo shown here is merely AdFreak’s interpretation, BTW.) Debuting on Sunday, the new bottle rests on its cap, is an oblong, square shape, and has a wide label that wraps around the top of the bottle, according to an AP story picked up by USA Today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in