Philly putting its downtown area up in lights | Adweek Philly putting its downtown area up in lights | Adweek
Advertisement

Philly putting its downtown area up in lights

LLCntrCtyElectPrint72 copy

Philadelphia is now the "Electri-City," having achieved this dubious distinction by turning on permanent, multicolored architectural lights on 12 historic downtown buildings in the streets around City Hall. It's part of a push by the Center City District to "build downtown night-time street traffic, civic pride and add to city's cultural attractions," and includes an ad campaign by LevLane. The juice will flow all year round, from dusk until midnight. Hey, I like lights as much as the next guy, but electricity alone is unlikely to attract many visitors, who can already witness that marvel of science in Topeka, Oxnard, Walla-Walla and most other cities across this great nation. (OK, maybe not in Oxnard.) Hopefully Philadelphia consulted with an electrician, too, because if those extra watts black out the local hospitals or half of the Jersey Shore, there's going to be PR hell to pay.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS