Philly crafts welcome-home ads for Cliff Lee | Adweek Philly crafts welcome-home ads for Cliff Lee | Adweek
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Philly crafts welcome-home ads for Cliff Lee

Cliff-ad

It's been a crazy sports week in Philadelphia, but the craziest development was probably last week's unexpected signing of Cliff Lee by the Phillies. As news of Lee's decision broke, the Greater Philadelphia Tourism Marketing Corporation sprang into action, whipping up a love letter to the pitcher—a seamless extension of the city's "With Love" tourism campaign—and posted it on Twitter. It flew around the Internet (or at least around the Philly section of it) and prompted the tourism folks to duplicate the message on a billboard on I-95, which is now waiting to be defaced by Yankee fans. GPTMC has also begun crafting love letters to other Philly sports stars, including this note saluting DeSean Jackson of the Eagles after Sunday's defeat of the Giants.

Cliff-billboard

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Topics: Nudd, Tourism
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