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Chevy, Korbel champagne, Panasonic, MSN and Coke are all
official sponsors of the Times Square Alliance’s New Year’s Eve party this
year. But as usual, it’s
piggybacking on the huge crystal ball is Philips, which has been lighting the
sphere for the past five years. This year is particularly special for
Philips—it’s the last time it will be lighting the ball exclusively with incandescent
lighting.
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