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Bigger clowns than I have coined silly marketing terms, so here's mine: ad-vent. The definition: "Advertising that itself is an event, rather than merely supporting an event." Super Bowl advertising is an ad-vent. Oscar advertising almost qualifies. The latest entry in the advertising-as-event arena is Philips's "Parallel Lines," the follow-up to "Carousel," the company's violent, visually stunning gun-toting-clowns epic from Tribal DDB that won the Film Grand Prix at Cannes last year. The new project features short films from five RSA directors designed to "showcase the great Ambilight, picture and sound capabilities of Philips TVs."
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