Pharma Brand Helps Downtrodden, Like Petraeus and Romney, to Self-Medicate

Help Remedies lends a hand

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

How nice of Help Remedies, the pharma boutique with the crazy advertising, to send David Petraeus some headache medicine this week. And how nice it was last week when Help sent Mitt Romney some anti-nausea pills. Help Remedies is all about being nice. They even have a kissing wall at their new Washington, D.C., store, where people can choose from an assortment of disembodied lips to kiss. (OK, more gross than nice.) Check out what else Help's been up to here.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in