PETA Looking to Spook Horse Racing Fans With This Ad at the Kentucky Derby | Adweek PETA Looking to Spook Horse Racing Fans With This Ad at the Kentucky Derby | Adweek
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PETA Looking to Spook Horse Racing Fans With This Ad at the Kentucky Derby Jockeying for position

The 139th Kentucky Derby takes place at Churchill Downs on Saturday. The spectacle is as much a soiree and fashion occasion as it is a prestigious horse race. Thousands will flock to the grounds in their Sunday best. For women, flowered floppy hats and sundresses are always a hit. As for the men, a seersucker suit with a festive tie will do. But all that beauty and enimence won't hide the fact that horse racing can be, and often is, a dark sport. To that effect, PETA is launching a new mobile billboard, which will be driven outside the racetrack, to remind visitors of the cruelties that can lie beneath the surface of the thoroughbred sport. The ad, created by a Temple University student, shows a horse with a marking on his nose that looks like a syringe. (He probably races under the name Old Needleface.) The copy reads, "Drugs. Breakdowns. Death. Horse racing is a bad bet." PETA had better get the ad out there early tomorrow, though, because we all know no one remembers anything after that second mint julep.

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