Pennsylvania ads are a long-form love story

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Red Tettemer pulls out the stops for Pennsylvania Tourism in a high-concept Web series launching today with movie posters splashed around NYC and all manner of social-media tie-ins. The offering's called "Peter Arthur Stories." According to the press materials, it "tells the story of a 20-something young man at the crossroads of adulthood. We follow him follow his heart across Pennsylvania in search of his long-lost, pre-adolescent love, a waitress named Meg who served him the best piece of shoofly pie he ever had."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in