Pelephone's utopia fantastical but a bit loud
This impressive, fantastical Israeli ad from BBR Saatchi & Saatchi for Pelephone's Musix mobile-music service makes the "Got milk?" Mootopia look like Cleveland. Visual cues include Dr. Seuss, Dr. Doolittle and Willy Wonka in this land where music is everywhere. The storybook houses have giant gramophone speakers jutting from their roofs. There's a metronome castle. Folks float downstream in big violins. Even turtles and snails are equipped for sound. Now that I think about it ... this is one noisy utopia! And if the ad's oompa/la-la-la soundtrack plays all day long, I'll take Cleveland, home of the Rock 'n Roll Hall of Fame, any day.
—Posted by David Gianatasio
Email
Print
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- The IAB and Mozilla Clash—in Person
- Sen. John Cornyn Joins the Fight Against Patent Trolls With New Bill
- YouTube CEO is Cannes Lions Media Person of the Year
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Tablets Overtake Smartphones as the Big Shopping Device
- The New York Times Reinvents the Boring Banner Ad
- Puma's Dance Dictionary Will Leave You at a Loss for Words
- Geico Makes the Perfect Ad for Hump Day
- Teenage Boys Are Suddenly Pregnant in Chicago's Striking PSA Campaign
- Ad of the Day: Nike
- And the 2013 Grand Effie Goes to ...
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
