Cadbury goes the epic-animal route once again, tapping an ostrich (instead of an ape) in this spot by Saatchi & Saatchi in South Africa. Our hero, incapable of flight, launches itself out of a plane so it can finally soar. That's an impressive moment of personal growth for the bird, since raising its head from a hole in the ground is as close to enlightenment as these creatures usually get. PETA will probably complain and force the client to revise the clip using an invisible ostrich, which would probably spoil the overall effect. As for the brand message, well, if Cadbury made parachutes, it'd sure be a smart strategy!