Oscars broadcast smells like old advertising
While trying to stay awake during last night’s Oscars ceremony, viewers got to experience a few old ad ideas masquerading as new bits. The introductory video, celebrating all the nominees, was an Apple commercial without the Apple—not surprising, since Errol Morris directed it, with help from the Interrotron. Later in the show, we saw Steve Sidwell conduct a choir in an homage to movie sound effects—basically a re-enactment of Wieden + Kennedy’s Honda “Choir” commercial, which also featured Sidwell. All that was missing was an appearance by Sammy Stephens.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.