Oscar Pistorius Ad by Nike Not Looking Quite as Awesome Today | Adweek
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Oscar Pistorius Ad by Nike Not Looking Quite as Awesome Today Gun metaphor is one of several

Gun metaphors are probably never a good idea in sports marketing. But Nike is feeling the sting more than most today, having produced this ad in 2011 with Oscar Pistorius—who now stands accused of shooting his girlfriend to death. As SBNation points out, Pistorius also appeared in a 2008 Nike campaign in which athletes refer to their bodies as weapons. Via Happy Place.

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