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Oreo is the latest brand to take a stab at making the world a better place, as it launches a global campaign urging people to "Open Up" to new people and experiences—a message of diversity and tolerance delivered first in a 30-second spot with vocal by Adam Lambert.
That spot, called "Rolling Wonder," broke Monday. The campaign, which includes digital content, point-of-sale and global prizing, will roll out to more than 50 countries worldwide during the first half of 2016, Oreo tells AdFreak.
The idea of "Open Up with Oreo," created by The Martin Agency, is to urge people to open their hearts to those who are different and discover the similarities.
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