Orbit's roaming mouth is bit of a clean freak
Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around a neighborhood in this 90-second stop-motion video (posted below) by graffiti artist Goons and ad agency EVB. Unlike most taggers, Goons's work consists of temporary paper creations that "appear," guerrilla-style, on Chicago streets every now and then. Hey, we've all got time to kill, right? Folks can "clean" away the artwork if they so choose, so I guess there are some synergies with the brand's familiar commercial message. The clip was directed by Partizan's Ace Norton, who used handheld still cameras to tell the story of a civic-minded mouth that cleans a dilapidated house. The brand presence is kept to a minimum (just an end logo). And the soundtrack, "Keep It Clean" by Camera Obscura, is catchy. Best of all, tired brand platitudes like "Dirty mouth? Clean it up" never pass these particular lips.
—Posted by David Gianatasio
Email
Print
- Kawasaki And 'Lone Ranger' Ride Together in Multifaceted Campaign
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- The IAB and Mozilla Clash—in Person
- Sen. John Cornyn Joins the Fight Against Patent Trolls With New Bill
- And the 2013 Grand Effie Goes to ...
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- The New York Times Reinvents the Boring Banner Ad
- Tablets Overtake Smartphones as the Big Shopping Device
- Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight
- Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too
- Puma's Dance Dictionary Will Leave You at a Loss for Words
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
