One photographer’s look at ‘brand irony’ | Adweek One photographer’s look at ‘brand irony’ | Adweek
Advertisement

One photographer’s look at ‘brand irony’

Mc Sharad Haksar takes pictures of people doing unexpected things in close proximity to advertisements. Someone urinating next to a Nike slogan exhorting them to “Just do it.” Or a toothless Indian gentleman standing in front of a stack of Colgate boxes that promise “strong teeth.” His work once again points out how advertising gets co-opted by its environment, for good or for ill. Haksar’s site is difficult to navigate (scroll around and click on the Nike drawing), it becomes worth it when you come across the perfect shot, like the man using a pail with a MasterCard logo to beg for food. Via BuzzFeed.

—Posted by Kamau High

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS