One Club calls D&AD arcade game a rip-off

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Claw vending machines,” otherwise known as “toy crane machines,” are those arcade games where you operate a claw and try to grab a prize (usually a stuffed animal). Until now, they’ve mostly made headlines when little children somehow manage to crawl inside them. But now they’re at the center of a dust-up between The One Club and D&AD. The One Club created a claw vending machine called the “Pencil Catcher” as part of its call for entries in Japan in 2005, with a gold Pencil up for grabs inside.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in