Old Spice expects manly behavior from men


Quickly following up on the now-famous "I'm on a horse" commercial, here's a new 20-second Wieden + Kennedy spot for Old Spice showing men doing manly things—ripping out chest hair, destroying images of teddy bears and pink flowers, crushing hand-strengthening equipment. Also, be sure to keep your Old Spice body wash behind barbed wire, next to the quill, the binoculars and the half-eaten sandwich.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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