NYC to beef up official online store

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A few months from now, New York City will have a snazzy new Web site through which to
market official NYC merchandise, the New York Post reports. The site,
shop4nyc.com, currently has a handful of items (from Bleecker Street subway tiles to NYC
manhole-cover floor mats), but it’s about to get a serious makeover. Some items
may soon include the phrase “The world’s second home,” which the city is
copywriting. The initiative is designed in part to crack down on
counterfeiters.






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