NYC to beef up official online store | Adweek NYC to beef up official online store | Adweek
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NYC to beef up official online store

Bleecker A few months from now, New York City will have a snazzy new Web site through which to market official NYC merchandise, the New York Post reports. The site, shop4nyc.com, currently has a handful of items (from Bleecker Street subway tiles to NYC manhole-cover floor mats), but it’s about to get a serious makeover. Some items may soon include the phrase “The world’s second home,” which the city is copywriting. The initiative is designed in part to crack down on counterfeiters.

—Posted by Tim Nudd

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