Benjamin Moore Brings You Fenway's Green Monster in a Paint Can | Adweek Benjamin Moore Brings You Fenway's Green Monster in a Paint Can | Adweek
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Now Your Whole House Can Be a Shrine to Fenway's Green Monster, Thanks to Benjamin Moore Red Sox fans, rejoice

For many Red Sox fans, the only thing more iconic about Fenway Park than chanting "Yankees suck" is the Green Monster, and now you can bring a taste of that towering wall home with you.

Benjamin Moore's Fenway Collection lets baseball fans buy the exact shades of paint used in the ballpark, and of course the most iconic color being promoted is Green Monster.

Other shades in the collection are Boston Red, Boston Blue, Baseline White, and Foul Pole Yellow, just so we're all caught up.

The Martin Agency's video spots for the collection, set to the Standells' "Dirty Water," are full of civic pride and Tom Sawyer-worthy fence painting, including an unlikely shot of someone climbing up a ladder with paint bucket in hand as if to touch up the Green Monster manually. He's like the John Henry of stadium painting.

More seriously, Benjamin Moore has pledged to renovate youth league ballparks around Boston with some of the sales of its Fenway Collection and has already repainted a field in West Roxbury.

CREDITS

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Senior Vice Presidents, Creative Directors: Vanessa Fortier, Sean Riley
Senior Copywriter: Justin Bajan
Executive Broadcast Producer: Christina Cairo
Associate Producer: Liza Miller

Production Company: Element
Director: Alec Sutherland
Head of Production: Mark Hankey
Director of Photography: Mark Schwartzbard

Editing Company: Whitehouse Post
Editor: Barney Miller
Executive Producer: Lauren Hertzberg
Producer: Melanie Klein
Assistant Editor: Matt Schaff

Finishing Company: Carbon VFX
Executive Producer, Partner: Frank Devlin
Senior Producer: Paul O'Beirne
Senior Flame Artist: Matt Reilly
Flame Assist: Joe Scaglione

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